The challenge
ZTE needed a launch page that did justice to the SPRO2, a device that crossed categories (smart projector and mobile hotspot). The page had to make an unfamiliar product instantly understandable and desirable.
What we did
We designed and built the SPRO2 product landing page: a focused launch experience that led with the device, made the cross-category value clear, and gave the launch a home worthy of a global electronics brand.
What we delivered
- A designed and built product landing page for the SPRO2 launch
- A clear, desirable presentation of a cross-category device
The page gave a cross-category device one clear story for its debut, built to the standard a global electronics brand expects.
