The challenge
Surface Armor needed more than a reskin. The site had to look credible to industrial buyers, handle a real product catalog with filtering and search, migrate years of existing content without breaking search equity, and connect to the systems the business actually runs on.
What we did
We ran the whole build end to end. Wireframes and mockups set the structure and the look, then we developed a custom WordPress theme with product filtering and on-site search. We migrated the existing content with a full redirect map to protect rankings, integrated the CRM (HubSpot) and third-party services through their APIs, and handled SEO and SSL at launch. We also shot the site's imagery ourselves: 30 to 40 edited hero, lifestyle, and product photographs. We closed with hands-on training so the team could run it.
What we delivered
- A custom-designed, custom-built WordPress site
- Product catalog with filtering and search
- Full content migration with redirect mapping (no lost search equity)
- CRM and third-party API integrations
- A complete on-site and studio photography set
- 30 days of training and handover
One team carried design, development, content, and photography through to launch, so the site arrived coherent instead of assembled from handoffs.
