The challenge
Wilhelmina wanted a national model search that behaved like a modern digital experience, not a form. It needed to draw thousands of entrants, keep them engaged through multiple rounds, and give sponsors a real way to participate.
What we did
We took it from concept through wireframes and creative into a gamified contest platform. Entrants moved through a tiered "Challenge" (endorsements, a jeans photo spread, a charity video, a talent video, a sponsor ad, a makeover shoot, a music video, and NYC runway finals), with social sharing built in to drive reach and sponsor integration built in to fund it.
What we delivered
- A gamified, multi-round contest platform designed for about 5,000 entrants
- Voting, video challenges, and social sharing mechanics
- Sponsor integration as a monetization layer
- Concept, wireframes, and creative development across the build
The platform carried thousands of entrants through voting rounds, video challenges, and sponsor activations, from concept to NYC runway finals.
