The challenge
Verisys needed marketing that generated qualified pipeline in a technical, regulated category, not just activity. It also had to run cleanly alongside other agencies in a shared marketing pod, where coordination is often where results leak.
What we did
We ran and monitored Verisys social, built the content calendar, and tracked the competitive landscape (Rival IQ) so the strategy stayed grounded in what the category was actually doing. We reported monthly against real outcomes and coordinated inside the multi-agency team so the pieces added up to pipeline rather than pulling in different directions.
The results (as of March 2022)
- Marketing-generated pipeline attributed and reported monthly, roughly 90% of it organic-sourced
- 88 marketing-qualified leads year to date
- LinkedIn engagement at 6.8% against a 2% benchmark
- Instagram engagement at 7.8% against a 0.59% benchmark; Facebook at 1.9% against 0.98%
- 255,798 ad impressions year to date
Social that performed well above benchmark, tied to pipeline the business could actually see.
