The challenge
Universal Whisky Experience runs elite events like Nth in Las Vegas and the Whisky Odyssey weekends. The in-person experience was world-class; the websites and digital marketing were not. The sites felt dated for the clientele, and the marketing was not reaching enough of the right high-net-worth audience.
What we did
We rebuilt both event sites for a luxurious, frictionless experience, responsive and easy to book. We ran precision advertising against affluent whisky audiences using lookalike and lifestyle data. Then we executed a two-phase email program: a curated sequence to warm new prospects, and personalized re-engagement for past attendees with loyalty perks and early access.
The results
- Ticket sales up 25%, attributed to the digital overhaul
- 90% user satisfaction with the redesigned sites
- A surge of high-quality leads from previously unreached collectors, plus strong repeat attendance
"The agency's comprehensive approach … has been instrumental in elevating our brand's digital presence and engagement with new and existing clients," said UWE's CEO.
