The challenge Road Armor sold mostly through distributors and dealers, with limited direct sales. The goal was a real direct channel: a proper Amazon presence and a better website experience, without disrupting existing partners. At the start there was no Amazon storefront, and the site needed performance work.
What we did We built and managed the Amazon storefront end to end: brand registry, optimized product pages for the top bumper kits, Amazon SEO, and advertising. In parallel we improved the website, fixing speed and inventory-sync issues and smoothing checkout. We advised on reviews and social proof to build trust, and kept the account current with new products and ongoing optimization.
The results - A new Amazon channel launched from scratch, opening a nationwide customer base beyond the dealer network - Steady order growth, much of it from first-time Road Armor buyers - A faster site and smoother checkout, reducing friction on product pages
Specific figures are held confidential, but the program established D2C as a durable new source of growth and customer insight.