The approach
Reach the community around each individual location with creative and offers tuned to that store, so a small per-location budget performs like a much larger one. The same model, applied across very different categories:
- Capitan Boots (footwear, 20 locations): 2.38% CTR against a 1.42% average, cost per click half the category average, roughly 2x spend efficiency
- Crown Aesthetics (skincare devices, 15 practices): 460,823 impressions, cost per click 60% below the category average, about 250% effective spend
- Maniatis (olive oil entering new grocery retail, 40 stores): 160% spend efficiency and a 157% topline return on spend
- B2B healthcare lead gen (25 cities): CPM cut 77% and CPC cut 67%, doubling qualified leads
Why it matters
Across footwear, medical aesthetics, grocery, and B2B, the same disciplined local model delivered 2x or better efficiency. Proof the approach travels across categories, not just one lucky vertical.
