The challenge BPA's sales model ran on webinars and demos, but the funnel leaked. Cost per lead was high and prospects dropped off after the first webinar. They needed to attract the right practitioners, keep them engaged, and turn them into sales conversations, while building real thought leadership in a niche field.
What we did We built the funnel end to end. Targeted LinkedIn and Facebook campaigns filled the top with the right clinic owners. Automated email workflows caught every registrant: recordings for no-shows, content and offers for attendees who had not booked. We added live coaching sessions and client stories to position BPA as a leader, and we tuned each stage against cost and conversion.
The results - 336 webinar sign-ups and 8 qualified strategy calls in a single quarter - Cost per webinar registration down 29% - 450+ additional prospects captured in nurture sequences - Cross-platform audience up 15%, campaign impressions up 66% (about 800K), engagement up 42% - Facebook-sourced strategy-call conversions up 82% year over year
BPA replaced costly one-off blasts with a repeatable engine that reliably turns attendees into sales conversations.