The challenge
Ancient Nutrition needed to convert national brand awareness into foot traffic at specific Target stores, and to make the in-aisle promotion easy to act on in the moment.
What we did
We built a localized shopper journey for each of 50 select Target locations: a store-specific ad, a custom conversion page, and a mobile-wallet asset carrying a promotion (25% off a second item), reinforced by location-triggered push reminders as shoppers came near the store.
The results
- 708,270 impressions, roughly 14,000+ per store
- 296,830 potential shoppers reached, about 5,900 per store
- 3%+ conversion into wallet downloads and directions requests
A national brand turned into local, in-aisle action across dozens of stores at once. The Ancient Nutrition relationship continues today with current retail-media work.
